Dr Tamsin Angus-Leppan

Project Manager

Tamsin has 17 years experience in conducting qualitative research, overseas and in Australia. After completing a bachelor’s degree in marketing at UTS, Tamsin worked in various marketing roles for Australian companies in the retailing and manufacturing sectors, before taking up a posting to China with Austrade in 1994.

As Trade Commissioner in Shanghai, she was primarily responsible for undertaking feasibility research and market entry planning for Australian companies entering China. On completion of her posting in 1997, Tamsin co-established a market research firm, China Torque, in Beijing, conducting market entry and expansion research for multinationals, including Motorola, Kohler, Coca-Cola and Rockwell Automation. Her work included some of the first focus groups conducted in China. Also during this period, Tamsin wrote for The Economist Intelligence Unit’s China Hand and the Far Eastern Economic Review’s China Trade Report.

Tamsin has also completed a PhD in corporate social responsibility which has involved extensive qualitative research in the financial services sector. She has concurrently been an Associate Lecturer and a Research Associate in the School of Marketing at UTS and project leader on several projects for ARIES, including one with the St James Ethics Centre to develop a sustainable business toolkit for SMEs, and work with the Ethnic Communities Council to assess and develop methods for improving sustainable living in Sydney’s ethnic communities. Tamsin is fluent in Mandarin Chinese and German.

Her publications in academic journals and conference proceedings include:

Angus-Leppan, T., Benn, S., Young, L. (in press) A sensemaking approach to tradeoffs between human and ecological elements of corporate sustainability. Business Strategy and the Environment.

Angus-Leppan, T., Benn, S., A sensemaking approach to tradeoffs between human and ecological elements of corporate sustainability. Proceedings of the ‘Cities, Nature, Justice’ Symposium, Transforming Cultures Research Centre, UTS, November 10-12 2008.

Angus-Leppan, T. Benn, S., Building a Framework for Implementing Total Responsibility Management. Proceedings of the 21st Annual Conference of the Australian & New Zealand Academy of Management, Sydney, Australia, 2007.

Angus-Leppan, T., Owen, K., Towards a Model of Ethical Purchasing, Avonlitis, G.J., Papavassiliou, N. and Papastathopoulou, P. (eds.), Proceedings of the 35th European Marketing Academy Conference, Athens, Greece, 2006.

Angus-Leppan, T., Owen, K., A Conceptual Model of Ethical Purchasing, Purchase, S (eds.), Proceedings of the ANZMAC 2005 Conference, pp. 1 - 9, The University of Western Australia, Perth, Australia, 2005.

Angus-Leppan, T., Benn, S., Daniel, K., Young, L., CSR: The Australian Consumers’ Perspective, Wiley, J & Thirkell, P. (eds.), Proceedings of Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004.

Angus-Leppan, T., Benn, S., Daniel, K., Young, L., Individualised Reflexivity and CSR: Perspectives on the Consumer, Elkin, G. (eds.), Proceedings of the 18th Annual Conference of the Australian & New Zealand Academy of Management, Dunedin, New Zealand, 2004